Our process - How we work
At SE Group, we believe Web3 growth should be earned, not bought. That's why every marketing plan is custom build which bring you measurable results, trusted relationships, and long-term user engagement for Web3 projects across any stage.
Discovery & Strategic Assessment
We begin by understanding your project from the inside out. Our team conducts a thorough onboarding process to grasp your product, team, market positioning, and community dynamics. This involves:
- In-depth interviews with the core team
- Review of technical architecture, whitepaper, and tokenomics
- Competitive landscape and audience behavior analysis
- Evaluation of past marketing efforts and traction data
Tailored Growth Strategy & Infrastructure Design
No templates. No guesswork. Every plan is custom-built.
Based on our research, we develop a data-backed, modular growth blueprint tailored to your current phase - whether pre-TGE, post-TGE, or scaling into ecosystem expansion. This includes:
User Acquisition Blueprint: Funnel design, messaging frameworks, and campaign structure.
KOL & Community Strategy: Identification and vetting of influencers and communities that align with your product and audience.
Multi-Channel Marketing Roadmap: Channel mix, content calendars, and conversion tactics.
Success Metrics: Clear KPIs, conversion goals, and milestone tracking systems.
Execution, Optimization & Performance Reporting
We implement with precision and adapt with speed.
Once strategy is aligned, we execute with a focus on efficiency, impact, and iteration. SE Group becomes your full-stack growth partner, offering:
- Multi-platform marketing execution (Web3-native & Web2 crossover)
- Strategic KOL activations & ambassador management
- Targeted community campaigns for retention & referral
- Weekly performance tracking and optimization cycles
- Real-time dashboards and monthly reporting for stakeholder visibility
Our values - Built on trust. Grown with strategy. Delivered through real users.
We’re not here to chase hype or inflate vanity metrics. We’re here to grow projects with purpose, precision, and people who actually care. Here’s what we live by:
- Integrity. We stand for honest growth. In a space full of inflated metrics and shortcuts, we stay grounded in transparency and long-term thinking.
- Dedication. Your goals become ours. We dive deep into every project, walking alongside our partners with care, flexibility, and a sense of shared mission.
- Quality over Quantity. We prioritize real users over numbers. It’s not about how many impressions you get - it’s about how many people stay, engage, and believe.
- Adaptability. Web3 moves fast - so do we. From market shifts to new narratives, we adjust strategies without losing sight of what matters: your product’s value.
- Collaboration. We believe the best outcomes come from listening. Our work is built with you, not just for you.