Case Study - Web3 That Powers the Real World
Complex value prop and low awareness post-TGE, they struggled to convert interest into action. SE Group helped translate the vision into community-driven growth that made adoption feel personal.
- Client
- NovaGrid
- Year
- Service
- App development
Overview
DePIN Infrastructure Project
A decentralized physical infrastructure project focused on IoT coverage faced awareness and adoption issues after its TGE. Their challenge was expanding node operator participation and educating users about real-world utility.
Challenge
The project struggled to break into non-crypto-native audiences who would understand the long-term value of running infrastructure nodes. They also faced low conversion from educational content to actual hardware purchases or node activation.
Solution
SE Group launched a community-first expansion model:
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Onboarded local micro-KOLs in DePIN-relevant sectors (tech influencers, green energy advocates, IoT enthusiasts)
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Created a localized campaign in 4 languages (Chinese, Vietnamese, Turkish, Spanish)
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Introduced a gamified staking program rewarding hardware node validators with badges, status, and social incentives
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Activated regional community managers to host onboarding workshops on Twitter and Telegram
Results
Active node operators increased by 312% over two months
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Website conversion rate grew from 1.8% to 6.4% after content revamp and KOL push
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Community language groups expanded from 2 to 9, with 58% engagement retention
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Staking participation rate hit 71% of eligible token holders - the highest since launch"