Case Study - Built Right. Just Needed the Spotlight
With fair tokenomics, solid tech, and ultra-competitive fees, this BNB-based DEX had the ingredients for success, but not the visibility. Lost in the noise of launch-after-launch, they needed a way to attract real traders and LPs.
- Client
- FluxDEX
- Year
- Service
- Blockchain development
Overview
Decentralized Exchange (DEX)
A new DEX on BNB Chain struggled to gain traction despite strong tokenomics and competitive fees. They had initial users but couldn’t break through the noise or scale liquidity provider participation.
Challenge
The DEX needed to attract real traders and LPs while avoiding the usual mercenary users. They also needed to create consistent token demand and expand their visibility across multiple communities.
Solution
SE Group crafted a liquidity-focused growth campaign:
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Deployed tiered KOL waves (from niche DeFi voices to top influencers) aligned with major trading milestones
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Used geo-targeted social campaigns to onboard traders from South Korea, Turkey, and Vietnam - regions with high DEX usage
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Created educational video content and Twitter Spaces with trusted voices to drive awareness
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Partnered with a portfolio tracker app to push native token use cases and enable on-chain tracking of LP rewards
Results
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TVL increased by 210% over 30 days post-campaign
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Daily swap volume grew by 178%, sustained over a 6-week period
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Token holder base grew by 3.2x, with over 40% holding past 30 days
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Bounce rate on landing page dropped by 46%, indicating better user intent and education