Case Study - Turning Attention into Adoption
Backed by a beloved Web2 IP and stunning visuals, the project had everything, except users who stayed. They want SE to bring them quality web 3 gamers who stay, engage and generate real revenue.
- Client
- Arcadia Legends
- Year
- Service
- Web3 Gaming Project
Overview
Arcadia Legends is a Web3 game built on a nostalgic Web2 IP with a loyal fanbase. As they transitioned into the blockchain space, the team aimed to convert legacy gamers into on-chain players, especially ahead of a major NFT drop. But like many GameFi projects, they struggled with user quality: high short-term growth, low long-term stickiness.
A blockchain gaming project built on a popular Web2 IP aimed to expand its player base ahead of a major NFT asset drop. However, they faced issues with high churn from short-term users who only joined for rewards, not the game itself.
Challenge
The client needed to acquire genuinely interested players - not bounty hunters - while staying within tight UA (User Acquisition) budgets. They also required clear metrics to track engagement, retention, and ROI ahead of their token launch.
Solution
SE Group deployed a hybrid strategy:
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Identified high-intent gamers via behavioral targeting across Twitter, Discord, and gaming subreddits
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Matched the project with genre-specific KOLs in regions with high crypto gaming adoption (SEA, LatAm)
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Implemented a gamified referral system to encourage organic growth
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Designed a post-incentive engagement funnel with progressive reward tiers based on actual in-game behavior
Results
The results spoke for themselves:
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User acquisition cost lowered by 37% compared to previous campaigns
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7-day retention improved by 51%, sustaining strong DAU growth
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NFT drop oversubscribed 2.4x, with 82% of claimers active in the game 2 weeks post-drop
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Community growth up 4.6x across Discord and Twitter in 6 weeks"